Nazrina Sohal is a young Indian entrepreneur who wanted to introduce stylish and quirky canvas tote bags to the Indian market. After being fed up with the low quality and generic totes in the market, she decided to step up. That’s when Billetera was started, a homegrown brand that makes durable canvas tote bags for girls, boys and women. What started as a simple idea quickly turned into a purpose-driven brand that blends creativity with everyday utility.
Early Life & Education
Nazrina was born and raised in Ambala. She holds a bachelor’s degree in business administration. She has experience in the content writing and digital marketing spaces. She has worked with several brands and agencies, gaining hands-on experience in branding, SEO, and storytelling. These skills later helped her shape her own brand in the accessories space.
Professional Journey
Before starting Billetera, Nazrina spent years working in the digital space as a content writer and SEO strategist. She has always been fascinated with totes and how they are nature-friendly. But most options on the market are either too expensive or of poor quality. Also, she noticed that most canvas tote bags in the market looked the same, dull, plain, and lacking a personal touch. She wanted to create something that felt more you — bags that reflected personality, fandoms, and style.
That’s how Billetera was started in 2024, a brand built for today’s era people who want bags that look good, feel good, and say something.
About the Brand – Billetera
- Brand Name: Billetera
- Year of Launch: 2024
- Category: Tote Bags, Sling Bags
- Materials Used: Premium Cotton Canvas
- USP: Unique fandom-based prints (like Harry Potter, Anime, etc.), multiple pockets, zippers, and spacious compartments
- Target Audience: Gen Z, college girls, young professionals, and anyone who wants stylish tote bags.
- Upcoming: At Billetera, Nazrina is looking forward to add some more eco-friendly hand bags, wallets, and many more.
Brand Story
Billetera was born to offer trendy and environmentally friendly canvas tote bags. It offers bags that go with the style of Gen Z. With anime and Harry Potter editions, Billetera bags have already become popular. These bags are not just trendy, they are strong and last long. Whether you’re heading to class, work, or a coffee shop, Billetera gives you a cool, functional companion that feels personal.
Achievements / Milestones
- Launched first bag collection online with 1050+ happy customers
- Strong and growing Instagram community with high engagement
- Loved by students, creators, and influencers
- Positive reviews and a high repeat customer rate
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Vision & Future Plans
Nazrina’s goal is to make Billetera a well-known name in India’s accessories market. She plans to introduce laptop sleeves, zipper pouches, and more items — all designed with the same fun, functional approach. She’s also exploring eco-friendly production and plans to launch limited-edition bags featuring independent artists and storytellers.
Quote from Founder
“To me, a bag is more than a thing you carry. It’s a part of your personality — it should match your vibe, your story, and your everyday life.”
Social Links & Contact
Website: billetera.in
Instagram: @billetera.collection
Email: contact@billetera.in